Blog

Thinking about subscriptions, digital organisation, and staying in control.

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Practical Guides

Practical Guides

How-tos for taking stock of your subscription stack. Audit rituals, ecosystem cost breakdowns like Apple One and Google One, and the small reviews worth doing twice a year.

Know Your Rights

Know Your Rights

What the law actually says about auto-renewals, chargebacks, data deletion, and the right to cancel. The clauses in the terms of service you didn't read but should know. Enough specificity to do something with.

Subscription Psychology

Subscription Psychology

Why you haven't cancelled that thing you don't use. Why $9.99 feels like nothing. The behavioural mechanics behind recurring charges, named plainly.

Industry Insights

Industry Insights

Bundle economics, quiet price hikes, the shape of the subscription economy, and — eventually — what aggregate scan data says about where money is actually going.

15 April 2026

$12.99 a month, every month, for something you forgot you signed up for. How did we get here?

Three behavioural reasons subscription inertia persists: cancellation is harder than signing up, sunk cost distorts the math, and not looking feels like not losing.

By MS