Subscription Psychology

Why you haven't cancelled that thing you don't use. Why $9.99 feels like nothing. The behavioural mechanics behind recurring charges, named plainly.

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15 April 2026

$12.99 a month, every month, for something you forgot you signed up for. How did we get here?

Three behavioural reasons subscription inertia persists: cancellation is harder than signing up, sunk cost distorts the math, and not looking feels like not losing.

By MS